World Travel Holdings chief operating officer Debbie Fiorino is to be godmother to AmaWaterways 156-passenger ship AmaSiena which is due to sail in Europe from next summer.

She will name the company’s 24th vessel in August 2020, a month after it enters service on the Rhine, Moselle and Main rivers.

Fiorino is responsible for World Travel Holdings’ B2B brands in the US ‒ Dream Vacations, CruiseOne and Cruises Inc ‒ as well as other brnads such as CruisesOnly and Cruises.com.

The company’s UK brands include Cruise118.com, Six Star Cruises and  RiverVoyages.com.

AmaWaterways co-founder and executive vice president Kristin Karst said: “We are proud and happy to have a remarkable leader like Debbie join the AmaWaterways family as godmother of the beautiful AmaSiena.

“Debbie is renowned for her innovation, culture of caring and inspirational spirit, which are all shared values of AmaWaterways. We can’t wait to celebrate the launch of our 24th ship with her.”