Jumeirah appoints new chief executive to drive global growth ambitions

Jumeirah has named a new chief executive to spearhead plans to double the brand’s portfolio by 2030.

Thomas Meier has served as the group’s chief operating officer since October 2021 and was most recently interim chief executive.

Prior to joining Jumeirah, Meier led operations and global expansion for luxury hospitality brands such as Raffles.

Jumeirah said Meier stepped up at a “transformative period” for the brand as it accelerates international expansion and growth under its Mission 2030 strategy.

The brand recently made its debut in Africa with the opening of Jumeirah Thanda Island in Tanzania and Jumeirah Thanda Safari in South Africa. This year, Jumeirah Marsa Al Arab in the United Arab Emirates and Jumeirah Le Richemond Geneva in Switzerland will join the portfolio.

On his appointment, Meier said: “Jumeirah has always set new benchmarks in luxury hospitality, consistently delivering extraordinary guest experiences. As we gear up for the opening of Jumeirah Marsa Al Arab and continue to expand into new markets, I am honoured to lead Jumeirah’s next chapter.

"With bold ambitions, Jumeirah will continue to innovate, staying ahead of industry trends and exceeding the ever-evolving expectations of the most discerning guests. Our vision is to establish Jumeirah as one of the foremost influential hospitality brands worldwide.”

Jumeriah operates a total of 30 properties across the Middle East, Africa, Europe and Asia. The brand said it was “actively pursuing” owner and operator opportunities in “major gateway cities and resort destinations worldwide”.