Elegant Resorts unveils new brand identity

Elegant Resorts has launched its new brand identity alongside a campaign titled ‘It’s in the Detail’.

The campaign encompasses a new logo and brand colours, as well as a “renewed focus on detail” reflected in the operator’s programmes and personalised itineraries. 

Lisa Fitzell, managing director at Elegant Resorts, said: “Our focus has always been on creating deeply personal journeys that celebrate the extraordinary. While the world, and the way we travel, has evolved, our belief in the importance of detail has not.

“This new chapter is not about changing who we are, but about ensuring every element of what we do continues to meet and exceed the expectations of our guests.

“As we introduce the brand’s refreshed identity to the world, we invite both loyal clients and new explorers to rediscover the magic of travel, inspired by a dedication to detail and decades of expertise.”

The It’s in the Detail campaign was created in partnership with marketing agency Accord after “extensive” market research. It launched across Elegant Resorts’ website and social media channels today (December 18).