Two new initiatives across Travelopia brands Citalia, Sovereign Luxury Travel and American Holidays are being introduced to encourage agent bookings ahead of the summer peak.

A ‘Tailormade Trade Shop’ will offer daily prizes until May 5, where each booking earns travel agents a chance to win rewards.  

Prizes range from perfumes and skincare sets to Ray-Bans worth £150. 

Hosted on the Tailormade Trade Facebook channels, the incentives will run for two weeks per brand followed by a fortnight featuring prizes to be won from bookings across all three brands.

A dedicated weekly newsletter will provide exclusive access to information on offers across all three brands. 

A monthly Travelopia trade newsletter includes details of upcoming events, offers, industry news, hotel of the month and updates.

Trade partnerships manager Kevin Gaddes said: “We recognise the value of the continued, incredible support we receive from our agent partners. 

“These initiatives are designed to recognise that support and trust, to not only show our appreciation with the Trade Shop incentive but also reciprocate that support by ensuring agents have the latest information and resources to hand to effectively promote and sell across all three brands with our two new newsletters.

“Our key focus is on educating and supporting agents with fresh, new initiatives and we look forward to growing our initiatives and engagement programme in the months ahead to help ensure they are in pole position for the peak summer season.”