The UK travel trade features at the heart of St Kitts’ sales and marketing strategy for the remainder of the year.

A range of activities has been scheduled to engage the trade and boost sales to the Caribbean island, which can be reached direct by twice-weekly British Airways flights from Gatwick.

St Kitts kicked off the year with roadshows, events and increased visits to retail travel agencies.

A marketing campaign with Gold Medal will run until the end of July.

The strategy for the year is centred around four key activities to support the trade: quarterly in-person events, training via webinars or in-person visits to operators and agents, B2B partnerships and fam trips.

St Kitts Tourism Authority chief executive Ellison ‘Tommy’ Thompson said: “The travel trade continues to be a vital generator of sales for St Kitts in the UK market and our team is committed to training and educating the trade on the wonderful attributes of our island.

“To increase visibility and stimulate bookings for St Kitts and our hotel products within the travel agent community, we are communicating regularly through our travel agent portal, My St Kitts Rewards, delivering more webinars and getting out on the road to visit our trade partners and provide in-store training.

“Our shift to quarterly events helps us to engage, in-person, with agents and operators more regularly, and the fam trips we have planned for Q4 will give them the opportunity to experience and connect with our island and better sell St. Kitts to their customers.”