Silversea launches revamped trade marketing platform

Silversea Cruises has enhanced its online marketing resources and sales tools for travel agents.

Named Marketing Central, the cruise line said the revamped platform provides a convenient “one-stop shop” for the trade’s marketing needs, with simplified access to a large inventory of marketing assets and the latest incentives and fares available to travel agents.

The platform allows travel agents to create effective campaigns with the cruise line’s customisable marketing collateral, from promotional flyers to pre-prepared web banners. 

Additional featured material includes Silvesea’s latest brochures, destination toolkits and selling tools designed to generate business and improve agents’ skillsets. 

Travel agents will also be able to browse and quickly download Silversea images, videos and logos, view current exclusive offers, access company press releases and connect with the Silversea sales support team. 

The cruise line said the platform had been enhanced for the US & Canada, UK & Ireland and Australia & New Zealand markets and was being rolled out for the first time across Europe, Latin America, Asia, the Middle East and Africa. 

It follows the launch of Silversea’s ‘Virtual Visits’ – a new series of weekly videos from the cruise line’s global sales and marketing teams, designed to engage and inform travel agents. 

Silversea's chief marketing officer Barbara Muckermann said: "We are delighted to provide our valued travel advisors with these enhancements to our online suite of marketing resources.

“In the current environment, digital marketing is more important than ever and we have moved quickly to enhance our digital marketing tools to support our travel advisor partners with their marketing activities. 

“Our goal is to make it faster and easier for travel advisors to leverage Marketing Central's wealth of information and tools to grow their business with Silversea, especially now when their clients are dreaming more and more about their future travels." 

Marketing Central is located within Silversea’s Travel Professional Centre at my.silversea.com.

Watch a summary of the resources available on the platform here

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