Plans revealed for Waldorf Astoria’s first property in London

Waldorf Astoria has unveiled further plans about its upcoming flagship property in London as construction continues to accelerate under Reuben Brothers ownership. 

Plans to convert historic landmark Admiralty Arch into a luxury hotel are expected to be completed “at some point” in 2025. 

The 110-year-old Grade I-listed building, originally commissioned by King Edward VII in memory of Queen Victoria, stands at the end of The Mall opposite Buckingham Palace.

Over the years it has served as a residence of the First Sea Lord and as offices for the Admiralty and UK government. 

The property was acquired by Prime Capital Investors in 2015 before being taken over by real estate developers and investors the Reuben Brothers last summer, accelerating construction. 

The property, split into a south and north wing, will feature around 100 rooms once complete, including a selection of suites, as well as a small number of residences.

The north wing will house a “high-end” restaurant with seating overlooking St James’ Park, while the sixth floor of the property will feature a second restaurant and large rooftop terrace. 

Two bars will be located on the ground floor next to reception and underneath the arches in the basement. 

A large spa will be situated three levels below ground. Above that, guests will find a 320-cover ballroom with a dedicated events entrance. 

Revised plans by the Reuben Brothers include a two-bedroom suite with views down The Mall towards Buckingham Palace. The suite will sit at the centre of the building on the fourth-floor bridge and will be bookable for overnight stays and private events. 

Speaking to press during a hard hat tour of the property on Monday (June 26), Dino Michael, senior vice president and global category head, Hilton Luxury Brands, said: “This is really, really special for us. We've been trying to get a Waldorf Astoria in London for a really long time. 

“When we open this hotel at some point in 2025, it will be within months of New York coming back online as the original [Waldorf Astoria, following a renovation] so it’s going to be a special few months.

“London has obviously been up there on our wish list for so many years. If you look at what's going on in London right now, we are in good company, the competition is really good, so we have to be really strong and move forward.”

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