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Kuoni is close to selling luxury ski specialist Ski Verbier, according to reports at the weekend.

Switzerland-based Kuoni is in talks on a sale with investment firm Bluebird Partners, based in London. The Sunday Times reported the pair have been in talks for a year and suggested a deal is imminent.

Kuoni reported in September that it was close to selling a range of loss-making tour operations.

In a statement, Kuoni said it “no longer wants to run these activities and will explore exit options ... The portfolio reduction affects European tour operating activities that have been loss-making for several years.”

Bluebird is a relatively new investment firm, founded in 2010, which targets the leisure sector and owns holiday parks on the