Luxury tour operator ITC Travel Group has launched Spectate, a new brand specialising in bespoke sporting holidays.

Spectate absorbs existing brands ITC Sports Travel and Horse Racing Abroad and offers tours to the world’s top sporting events.

Every Spectate holiday will be bespoke and tailor-made, with guaranteed premium event tickets and a variety of personalised excursions and extras available on each itinerary. 

Guests will also have a selection of luxury hotels to chose from courtesy of parent company Inspiring Travel Company. 

“I’m so excited to be at the helm of this exciting new brand,” said Alex Catton, head of sports at Spectate.

“I truly believe that watching live sport captivates and inspires like no other, and our business is all about crafting the ultimate spectating experience at the very top events across the globe.

“This new identity also encapsulates the exciting ways we’re moving forward – including a brand-new brochure, a fantastic improved website and some seriously outstanding merchandise and extras we’re delighted to be offering on upcoming tours.”

Tours are available to book now at spectatetravel.co.uk.