If Only launches luxury cruise programme

Luxury tour operator If Only has launched its inaugural cruise programme featuring 10 exclusive itineraries.

The operator has partnered with ten cruise lines for the brochure, which is out on April 8.

Cruise lines featured are: Azamara Club Cruises, Celebrity Cruises, Crystal Cruises, Holland America Line, Oceania Cruises, Princess Cruises, Regent Seven Seas, Seabourn, Silversea and Star Clippers.

Bespoke packages can be created, provided the embarkation or disembarkation points are in existing If Only destinations. This will exclude the Mediterranean, South America and Africa.

Agents will also be able to mix and match “Signature Experiences” such as luxury rail journeys and wildlife encounters for special occasions.

Additional rewards will be available to agents who book cruise-and-stay packages which include flights, cruise and a minimum of one night’s accommodation.

Agents can earn £100 bonus rewards for all cruise-and-stay bookings made in April, and £50 for every booking from May 1 onwards.

Money earned can be used to buy items available through If Only’s agent loyalty programme, My Loyalty Card.

Gordon McCreadie, If Only’s sales and marketing director, said: “The brochure is just a snapshot of the packages the team can curate.

“The ten packages featured within the collection have been designed to showcase these fantastic cruise lines, and help our agents convert as many luxury cruise enquiries as possible.

“The format of these packages is not rigid, and it is our aim to becoming the first port of call for all bespoke luxury cruise and stay enquiries, and can tailor every package to every customers specific requirements.

“We have launched at what we feel is the perfect time, with cruise bookings continuing to grow and so many new ships.

“However, one thing our agents are telling us is that they need more flexibility and choice with regional departures, high quality hotels and touring or unique experiences that seamlessly compliment the cruise itineraries, and that they want an operator they can trust with these high revenue bookings for their most valuable customers.”

Agents can request brochures by emailing marketing@ifonly.net and providing their Abta or account number and address.

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