If Only launches Canada for the first time

Luxury operator If Only has introduced Canada for the first time.

The destination features in the operator’s first three 2020?21 brochures.

The brochures – USA & Canada; New Zealand & The Pacific Islands; and Arabia & Indian Ocean are out now. Mexico & Bermuda and Far East and Caribbean brochures will follow later this year.

Product and commercial director Fiona Greenhalgh said: “The launch of USA was a huge success and Canada was the next natural step. With the release of our Luxury Cruise Collection, we were getting more and more requests for extended Canada land stays pre- and post-cruise, and we are delighted we can now offer this.”

The new brochures put an emphasis on luxury experiential travel and include self-drive and multi-centre packages. The Canada programme includes eastern, western and Atlantic Canada as well as Yukon.

Together, the brochures feature 319 new hotels, of which about 85% are rated five star. Sales and marketing director Gordon McCreadie said: “We are seeing huge growth in requests for touring and multi-centre escapes, which allow people to experience more of a destination in one trip, and luxury boutique hotel bookings are also on the rise – travellers are looking for something beyond the ordinary.”