Como Hotels and Resorts has released a range of 50 Iconic Experiences to “inspire guests to deepen their connection” to the 10 countries in which the brand operates.

The collection, which launches this month, shines a spotlight on “local quality rather than globalised clichés” and hopes to appeal to “thrill-seekers, food enthusiasts and wine lovers”.

Experiences include swimming bareback on thoroughbred horses in the Pacific Ocean from Como Laucala Island in Fiji; fishing for yellowfin tuna, wahoo, mahi mahi and sailfish with Como Maalifushi’s resident fishing guide in the Maldives; e-biking through the vineyards of Bordeaux from Como Le Montrachet; and hunting for three types of black truffle on the 740-acre Como Castello del Nero estate in Tuscany.  

In Bali, guests can attend a private blessing ceremony overseen by a Balinese priest from Como Shambhala Estate or enjoy an island ‘surfari’ from Como Uma Canggu. 

At Como Uma Paro and Como Uma Punakha in Bhutan, guests can enjoy a meal at a farmhouse with local tradespeople including weavers, painters and farmers. 

In Europe, clients staying at Como The Halkin in London can visit the tennis court at members-only Belgrave Garden Square with a picnic of strawberries, cream and champagne, while those at Como Alpina Dolomites can enjoy walk-in, walk-out access to the Unesco-protected Dolomites mountain range with a guide.   

“How to shine a spotlight on local quality rather than globalised clichés? What is the value of privileged access in a world where ‘exclusive’ has been devalued by overuse? I ask myself these questions all the time,” Como’s founder and owner, Christina Ong, said.

“These are also the questions which lie at the heart of our new Iconic Experiences campaign.”