Azamara partners with Cox & Kings and reveals new logo

Azamara has unveiled what it claims to be the “largest collection of pre and post-voyage land excursions in the cruise industry”, via a collaboration with escorted tours operator Cox & Kings.

The three-ship line, which will now offer 1,700 land tours, has also dropped ‘Club Cruises’ from its name and unveiled a “revitalised” logo to “further reinforce our commitment to destination immersion beyond cruising”.

Announcing the changes at an event in New York, president and chief executive Larry Pimentel said: “We offer 1,700 land programmes that complement our brand’s immersive voyages and enhance our commitment to bringing guests closer to the heart of a destination.”

The majority of the land tours will be operated by Cox & Kings, but others will be run by  luxury operators including Micato, PerryGolf, Aloschi Bros, Coltur Peru and Furlong Incoming.

Pimentel said: “Our passion for land has allowed our Destination Immersion programming to evolve over the past 10 years, from ‘You’ll Love Where We Take You’ to ‘Stay Longer, Experience More’, to ‘Explore Further’.

“Destination Immersion is what makes Azamara unique,” he added.

Pimentel said: “This is just the beginning. We expect our land programming to grow even more.

“That said, it was a natural next step to take these custom-designed destination itineraries one step further on land and adjust our overall name.”

Azamara said its new name and logo (pictured) deepened the brand’s focus on cruising with immersive land experiences.

The logo’s three main features are an open world symbol “signifying infinite opportunities for world travel, and the brand’s commitment to connecting guests to both iconic and off-the-beaten-path destinations”; the “two artistic strokes represent land and sea experiences”; and the star reflects Azamara’s namesake, Acamar, which means the brightest star in the southern sky.

Pimentel said: “On every single voyage up until the first quarter of 2022, we will provide unique curated products that emphasise our ‘Explore Further’ identity through longer stays, more overnights and night touring.

“These bucket-list type experiences are made possible in collaboration with reputable, independent travel experts to provide guests with the opportunity to visit over 100 countries in the next two-years.”

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