Azamara has hailed the success of a seminar at sea which saw the line host 30 agents on a three-night cruise.

Trade partners sailed a section of the nine-night Cities of Western Med Voyage, embarking in Livorno and disembarking in Marseille.

During the voyage, agents participated in a product training day with sessions on Azamara’s booking system and sales advice.

Stuart Pearce, head of trade sales UK & Ireland, said: “It’s been a fantastic few days and an absolute pleasure to welcome agents from all around the British Isles to sail with us.

“We know that first-hand experience, a thorough understanding of the product and personal connections are all powerful sales tools and we’re sure that, following this event, our agent partners will feel more confident and better equipped than ever to sell Azamara.”