Azamara is to launch a series of educational, on-demand videos to further support the trade.

The cruise line said it would be rolling out the new Masterclass Series videos on its online trade portal, Azamara Connect, every month, providing destination education and sales tips to coach travel agents to optimise their business. 

Starting with Destination Immersion experiences, agents will be able to access three 60-minute webinars around country-intensive voyages, focused on France, Spain, Italy and Greece.

Upcoming informational videos include Discovering the Black Sea on December 3, followed by The Azamara Consumer, Sales Tips and Tricks, A How-To Marketing Guide, Offers and Promotions, Crafting the Perfect Story, and How to Gauge Success.

Travel agents will receive an email with a link to register for the series through Azamara Connect.

The line said it would also soon be rolling out phases two of its Masterclass Series, with topics focussing on the brand’s return to service and relevant updates for travel agents. 

“We are pleased to introduce our new Masterclass Series of on-demand videos in an effort to support our loyal trade partners during this very difficult time for the industry,” said Azamara's associate vice president of sales and trade support, Nils Lindstad. 

“We value our resilient trade partners and will continue to support their business during these challenging times.”