Audley Travel has released a 32-page guide to help agents sell safaris. 

An Agent’s Guide to Audley Safaris was launched today (June 17) and is available in both print and digital formats. It will be sent to 2,500 travel agents and is also accessible through select distribution partners. 

The guide shares tips and expertise to help agents with every step of booking a safari with Audley. It covers destinations across Africa, as well as details of different camps and lodges and the importance of responsible travel choices. 

Greg Thurston, trade sales manager at Audley, said: “Born out of the desire to share a deeper level of our specialists’ expertise and passion with agents, the new safari guide aims to be a comprehensive profile of how to plan a tailor-made trip of a lifetime for clients and make their safari dream a reality. 

“Whether an agent is advising a client on their first visit to the African bush or their fifth, we hope the guide helps them craft a safari experience that speaks to their client’s trip aspirations.”

The launch comes as a result of the operator’s continued focus on the safari sector. Recent research carried out by Audley found that 16% of premium travellers have taken a wildlife or safari trip in the past five years, while 20% plan to do so in the next two years.