American Affair has unveiled an incentive for travel agents to win a holiday in partnership with Brand USA as part of the operator’s Thanksgiving activity to commemorate the US holiday.

Agents can be in with a chance of winning a multistate holiday for two, to the value of £4,000.

To be eligible, agents need to make a multistate booking with American Affair of two or more states between November 1 and December 3. The winner will be announced in January 2024.

The incentive is part of American Affair’s wider Thanksgiving campaign which sees the operator’s travel trade team visiting agents across the country to give gifts and prizes.

Nick Talbot, head of marketing at American Affair, said: “We are always looking for ways to show our gratitude to our loyal travel agents who work hard year round to make travellers’ dream holidays come true.

“Our partnership with Brand USA is greatly valued as it not only gives us the opportunity to showcase the beautiful destinations in the USA, but it also allows us to reward our agents with incentives like this.”

After becoming official partners in July, Brand USA and American Affair have been working to highlight the diversity of the US as a travel destination to consumers and the trade.

Tailor-made specialist American Affair is a sister operator to Canadian Affair.