Aman launches new website to optimise user experience

Aman has launched a new website to offer trade partners and consumers a more streamlined browsing and booking experience.

Aman.com went live on Monday and features a mobile-first e-commerce style structure for a fully optimised browsing experience across devices.

The new website offers enhanced functionality, including the introduction of a member’s portal where guests are able to log-in and amend their preferences.

It will also facilitate the integration of other verticals in the future, such as the Aman Shop, travel trade portals and Aman Residences, allowing users to browse and transact the full range of Aman products all in one place.

Aman said the year-long project formed part of a company-wide digital overhaul which aims to revise Aman’s online presence, including expansion of the brand’s in-house corporate business intelligence team.

“The new Aman website kickstarts our digital transformation strategy to incorporate the essence of Aman into our user experience online – to be dynamic and frictionless in how we service our guests in this digital-first era,” said Julianne Zhang, director of digital and e-commerce.

“In addition to improved functionalities and content structures that allow visitors to immerse themselves in the Aman story, our new website also paves the way for a series of enhancements to come which will continue to optimise the online user journey.

“With this new website we hope to further cement Aman’s position as a forward-thinking brand that invests in delivering best-in-class solutions to our guests.”