Aman launches event brand Atma
Aman is launching a new event brand aimed at offering customers a series of exclusive international experiences.
Entitled Atma – a Sanskrit word referring to the spiritual energy which sustains and excites us – the events arm is said to be an extension of the luxury hotel group’s ethos of taking inspiration from a destination’s culture and heritage.
Atma's inaugural event is set to take place in Venice on 1 March with a night of dining and dancing dubbed ‘Carnevale del Futuro’.
Drawing inspiration from the city’s iconic Carnevale di Venezia, the night will kick off with an intimate dinner at Aman Venice, where 100 guests will get the chance to be wined and dined by jazz musician Jamie Cullum.
Following the Palazzo Dinner, guests will be transported by boat to the Arsenale di Venezia - a cluster of former shipyards and docks – where further evening entertainment awaits.
Artists performing include Berlin-based house DJ and producer Dixon; Brooklyn DJs and producers Bedouin; and experimental Korean artist Peggy Gou.
Carnevale del Futuro will take place from 10pm. A shuttle will collect guests from 9.30pm from Piazza San Marco and boat transfers will be provided from Aman Venice for Palazzo Dinner guests. All food and beverages on the evening will be included in the ticket price.
Head to atmabyaman.com for more information.