Abercrombie & Kent has launched a new website tool allowing online users to curate their own holiday wish lists.

My A&K helps website visitors choose their favourite holiday features such as hotels, tours and experiences from all A&K destinations and its villas selection across Europe. 

Users can create wish lists for each holiday they are planning, drawing inspiration from the tour operator's 'suggested itineraries' and personalising them with details such as preferred departure dates and length of stay.

Once ready, the list can be sent to an A&K consultant to discuss how to move forward with the personally curated trip.

“A&K has been a pioneer in the travel industry for over 56 years and we have no plans to stop,” said managing director Kerry Golds.

“It might sound like this is a simple website update, however, nobody else is doing this in the luxury travel space. We’re here to make our guests lives easier, right from the start. Watch this space for more innovations to come.”

A&K said it plans to add to the platform based on feedback from its customers and travel consultants.