Sister brands Abercrombie & Kent and Cox & Kings have begun a consultation period with staff having been “severely impacted” by the pandemic. 

The tour operators said the decision to restructure was to ensure “both businesses maintain their positions as leaders in the UK luxury market for years to come”.

A consultation process started on July 8. Details of the number of jobs at risk were not shared. 

UK managing director Kerry Golds said: “While we have taken action to reduce costs wherever possible, including the utilisation of the Government Retention Scheme, unfortunately these actions have not been sufficient due to the reduction in consumer demand. As a result, we have made the difficult decision to make reductions across both businesses.  

 “I have been incredibly proud of the way that all our staff, both those working and those on furlough, have approached the last few months with support and commitment to the business. As we move into the recovery phase of this crisis, our aim is to redefine the structure of the business for the future, preserving as many roles as we can, and supporting everyone, both professionally and personally, during these challenging times. 

 “Our vision for both brands remains unchanged, and we will continue to deliver the excellent service and outstanding travel experiences across our tailor-made, escorted small group tours, beaches and villas portfolios.

 “The global Abercrombie & Kent group is better placed than many to deal with the impact of Covid-19, but we must adapt to ensure its future and I have every confidence that when the tourism industry recovers the Abercrombie & Kent and Cox & Kings brands will continue to lead the way.” 

Golds recently appeared on a Travel Weekly webcast were she urged travel companies to learn from the crisis and accept that restructures were necessary to survive.