Scenic boosts pre-peaks trade support with OTT training push

A new partnership with trade training group OTT and a sales and partnership team recruitment drive has been unveiled by Scenic Group as it prepares to drive bookings ahead of peaks.

Agents will have access to a series of training modules under the OTT partnership and the opportunity to learn more about the Scenic Group brands – Scenic Luxury Cruises & Tours and Emerald Cruises.

Training will cover the fleets of luxury yachts, onboard facilities, itineraries, land tours and excursions as well as new tours and itineraries for the 2025-26 season.

The Scenic Group OTT course is live with five training modules available for agents to access:

• Truly all-inclusive Scenic river cruises
• Award-winning Emerald Cruises river cruises
• Emerald Cruises luxury yacht cruises
• Scenic Eclipse discovery yachts
• Scenic Eclipse expedition voyage

The first 50 agents to complete a training module and pass the quiz will receive a Scenic or Emerald Cruises branded backpack. 

The new training course comes as as three new roles are created in Scenic’s sales and partnership team. 

The company is recruiting for a new sales manager, key account manager and senior charter operations executive to drive sales growth and support product development.

Sales, partnerships and strategic growth director Nick Hughes said: “Ahead of peaks and the critical Wave period, we want to ensure our agent partners are prepared to support what we all expect to be a very busy sales period. 

“The investment in both training and growth of our team follows a series of successful incentives and award wins that, combined with, our ongoing mainstream TV placements – including Emerald Azzurra starring in ‘Judi Love’s Culinary Cruise’ on ITV and Scenic Eclipse starring in ‘Cruising with Susan Calman’ on Channel 5 – give trade partners confidence, knowledge and expertise to capitalise on our award-winning brands and the high-level service and experience we deliver for their clients.”