Cunard claims record booking year to October

Cunard achieved record bookings in the year to October 31 as the introduction of new ship Queen Anne helped drive levels up by 73,000.

The 23% year-on-year increase included a 24% rise in bookings from the UK and 29% more from North America.

The performance marks the highest number of passengers booked than in any equivalent period on record, according to the line. 

More than half of bookings in the 10 months originated from outside the UK, with targeted marketing campaigns in international regions driving a 22% increase in bookings over the past year.

The brand also saw a 49% rise in first-time cruisers opting to sail with Cunard compared to the same period in 2023.

The arrival of Queen Anne in May was a key factor in the growth alongside three new cruise programmes in 2024. Winter and summer 2026 itineraries were introduced in March, followed by the winter 2027 programme in October, further driving demand.

Cunard president Katie McAlister said: “As we look ahead to 2025, we are proud to report record-breaking bookings that demonstrate the continued strength of Cunard’s commercial performance.

“As an iconic British brand with growing international appeal, Cunard continues to attract travellers from across the globe who are drawn to the timeless elegance and modern luxury we provide. 

“The launch of Queen Anne has been a key driver of this success, increasing our capacity and capturing the imagination of both loyal and first-time guests.

“These results are a testament to the hard work of our teams and partners worldwide, who ensure Cunard remains at the forefront of luxury travel.”