Preferred Hotels & Resorts launches travel agent platform

Preferred Hotels & Resorts has introduced a new platform for agents.

The Travel Advisor Portal gives users access to a portfolio of more than 600 independent luxury hotels, resorts and residences worldwide. It also features tools for managing reservations, preparing quotes and submitting commission claims.

Agents can track their performance metrics through the “My Insights” tool, which provides statistics on active and past reservations, unique hotels booked, total revenue and total room nights booked.

There will also be exclusive offers and promotions available for agents to “help elevate” clients’ experiences.

The platform offers agents tailored booking confirmations, room rate information and included guest amenities.

For agents who are members of the existing invitation-only Preferred Platinum programme, the portal includes access to a dedicated search page for Preferred Platinum properties and exclusive rates.

Preferred Platinum agents can also access the Small Social Group Requests feature. This offers immediate confirmation of availability and rates when making bookings of up to 15 rooms at selected participating properties.

Alongside booking and management features, the Travel Advisor Platform allows agents to learn more about Preferred Hotels & Resorts’ property portfolio and its loyalty programme, I Prefer Hotel Rewards.

Cheryl Williams, chief revenue officer at Preferred Travel Group, said: “We are proud to present this exciting new tool, which underscores our commitment to supporting the travel advisor community and enhancing their ability to provide the most unique and unforgettable experiences to their clients.

“We believe this innovative platform will streamline their workflow, making it easier to do business with us by simplifying the process of optimising all that Preferred Hotels & Resorts has to offer – and ultimately drive greater success for their businesses.”