Managing director Pete Brudenell said: “We have had our strongest start to the year yet, which is a testament to our business development team and their focus on constantly improving our engagement with the trade.”
Trade bookings for properties in the ‘Above’ collection – consisting of “luxurious, staffed villas” – have risen by 78% for this summer compared with last year.
UK source regions being targeted for further growth through the trade include Scotland, the Isle of Man and the Channel Islands. CV Villas’ business development team will visit agents in those areas in March and April.
The business has also revealed it will launch to the trade in new markets this year, including the US, the Netherlands and Belgium. Bookings will soon be available in Euros and US dollars, enabling UK-based agents to help clients who are based overseas and wish to pay in another currency.
Brudenell added: “It’s clear that the demand for travel and more specifically villa holidays are stronger than ever and to keep up with consumer demand, we are delighted to have added over 60 new villas to the 2025 collection.
“While the trade has been significant in the success of CV Villas’ growth, we are excited to reach the next milestone with the plan to launch new trade markets this year including the US and the Netherlands.
“The company has gone from strength to strength and having already seen such a high demand for summer villas this year, especially within the luxury space, we are very much looking forward to the year ahead.”
