Trade-only luxury tour operator Lusso has launched a new printed USA brochure amid growing demand for the destination. 

The publication is the first full-size printed brochure Lusso has produced since the pandemic.

The brochure is divided into sections, with each section representing a state or group of states that can be explored in a single trip. 

Each section features an introduction to the region, including practical information like the best times to visit and how to get there, as well as a selection of the operator’s favourite properties, essential experiences and a suggested itinerary. 

The brochure includes new additions to Lusso’s USA portfolio, including Utah, the cities of Seattle and Philadelphia, and a new range of Tauck escorted tours. 

Lusso said there was also plans to add more new regions to the website soon, including the wider Capital Region (Maryland and Virginia) and the Great American West (Idaho, Montana, North Dakota, South Dakota and Wyoming).

Managing director James Weaver said: “We have grown substantially across all areas of the business in the last couple of years, however we saw that the USA offered significant opportunities for us both in terms of demand for the destination and as agents reconsidered their preferred supplier relationships.

“We’ve bolstered our already-strong team with a number of new senior travel advisors with decades of experience selling luxury, tailor-made trips to the United States. We’ve expanded our product team to allow Sarah [Gibbons, senior product manager for the USA] to focus exclusively on growing our USA portfolio. 

“We’ve attended US-focused trade shows like Brand USA Travel Week, IPW and International Roundup. We’ve invested heavily in fam trips to ensure our team are advising agents based on first-hand knowledge of the regions in question. Plus we’ve hosted several exclusive agent events, offering agents the opportunity to meet key USA suppliers over lunch or dinner at a number of great venues up and down the country.” 

He added: “We’ve also established a new dedicated after sales team, on hand the whole time to answer questions agents or their clients may have and book additional services in the run-up to departure. 

“It’s proved especially popular with trips to the US, where we always recommend booking things like theme park passes, Broadway show tickets and other bucket-list experiences in advance of clients travelling.

“The result is that agents are increasingly looking to us to manage and add value to their USA enquiries. A trend that – with the launch of the new brochure – we hope to see continue.” 

A section of the website dedicated to Canadian product is also “coming soon”, Lusso confirmed.

The brochure currently includes a sample Canada itinerary, featuring a rail-and-road programme through the Canadian Rockies.