‘Love Island’ villa firm looks to boost trade ties
Villa Retreats aims to work with new trade partners as part of a merger with adventure travel operator Wildfoot Travel.
The luxury accommodation rental provider – with a portfolio that includes the Casa Amor villa featured in ITV2’s Love Island – wants to more than double sales from agents from 17% to 40% within the next two years.
Villa Retreats has gained Abta and Atol protection as a result of the merger.
The company is actively looking for new trade partners to work with is encouraging any interested parties to make contact.
A white label website has been created for new trade partners to use.
Founded in 1991, Villa Retreats offers accommodation in destinations such as Majorca, Andalucía, Thailand, Morocco, and Antigua, with Sardinia and St Tropez added this year.
Meanwhile, Wildfoot Travel includes Antarctic expeditions, African safaris and marine adventures.
The combined firm’s managing director Simon Rowland said: “As Villa Retreats targeted agent business has increased from virtually from 5% to 17% in the last year we felt bringing Villa Retreats under the Atol and Abta coverage of Wodfoot Travel made complete sense.
“It provides assurance and consumer protection for our valued trade partners and simpler to administrate in house.
“We are targeting 40% of our total business to come from agents in the trade in the next 24 months, an increase from a current 17%.
“We have now launched a luxury villa white label opportunity where selected agents can now totally rebrand our whole portfolio and market to their own valued customers with ease.”
He claimed: “We are the first luxury villa specialist to offer this service. We hope to offer this free of charge to any agency who is interested in coming on board.”