Feel Every Moment campaign showcases the different emotions of travelling
Carrier has said it is “shifting the emphasis away from directories” in favour of “relatable stories that evoke emotions” for its turn-of-year campaign.
Feel Every Moment showcases a variety of stories that illustrate how agents can “enrich the lives of their customers by providing unforgettable, elevated experiences”.
The campaign is composed of six themes: Reconnected, Inspired, Exhilarated, Enriched, Rejuvenated and Indulged, and each theme has a number of hotels, itineraries and destinations linked to it.
Carrier has produced print and digital assets to accompany the campaign, with some agents given the opportunity to overbrand the materials and others supplied with unbranded copies to market directly to their clients.
The operator has also created a Campaign Marketing Tool Kit within its agent portal, where window displays, social media imagery and campaign videos can be accessed.
Carrier’s head of marketing, Byanne Akbor, said: “We know that during the busy peaks period, the market can be extremely overcrowded with various promotions, so to help our agent partners cut through the noise and deliver messages that most appeal to ultra-high-net-worth travellers, we have focused on inspiring emotional and informative travel through editorial and storytelling.”
Lee Marshall, the operator’s head of trade partnerships, added: “Alongside our marketing campaign, which we are confident will help our agent partners speak directly to an ultra-high-net-worth audience, operationally, to further assist in getting those all-important bookings over the line, we will be extending our opening hours on Saturdays until 2pm from January 18 to the end of February. Plus, there is additional support beyond 5:30pm during the week if needed.
“Of course, our completely bespoke service remains. Our team will be on hand to do everything from liaise with our trusted suppliers on your behalf to providing an award-winning concierge service.”
Feel Every Moment was created in response to Abta’s Holiday Habits 2024-25 report, which revealed the number one reason people go on holiday is to relax.