Kerzner International has recruited Wendy Greenhalgh as regional director of sales and marketing for the UK and Scandinavia.

Greenhalgh will oversee the overall management and responsibility for the sales direction in the UK, Ireland and Scandinavia, ensuring the achievement of all sales goals targets across Kerzner’s brands, which include One&Only, Atlantis, Mazagan and Siro. 

A statement from the company said she will be “managing relationships and maximising commercial opportunities with key trade partners, prospecting new accounts, and seeking relationships with like-minded brands outside the travel sector”.

She will be based in London and will report to Odelia Cheung, vice president of global sales.

Prior to joining Kerzner International, Greenhalgh was director of luxury sales for UK, Ireland, Spain at Accor, where she was responsible for brands including Raffles, Orient Express, Banyan Tree, Sofitel Legend, Fairmont, Sofitel, Faena, Rixos and Onefinestay.

Greenhalgh has also worked for The Set Hotels, Hilton worldwide, the Bourne Leisure Group and Starwood’s Le Meridien hotels in the areas of sales, marketing, public relations and revenue.