Gold Medal has partnered with Atlantis, The Palm to unveil its latest campaign.

Named ‘A Golden Masterpiece’, the campaign aims to “reignite agents’ passion” for the Dubai property, and has been launched with a supporting guide, offers and marketing assets as well as plans for in-person events across the UK and a webinar.

To celebrate the partnership, agents are being given the chance to win their own holiday to the property, which opened in 2008.

Agents will be given the choice of three Atlantis, The Palm holidays to choose from: a couple’s trip with an upgrade to the Imperial Club, a family holiday for up to four people during the school holidays, or a friend’s holiday for up to four people with access to spa treatments.

To enter, agents must book a three-night stay or more at Atlantis, The Palm by July 21. Packages including Imperial Club rooms will receive two entries. Winners will be announced in August.

Marketing director Sarah Lancashire said: “We are delighted to be collaborating with Atlantis, The Palm on this campaign, which has so many exciting touchpoints for agents throughout.

“With events planned across the UK for agents, a webinar and incredible incentive prizes, there are countless opportunities to rediscover the shimmering masterpiece that is Atlantis, The Palm.

“Gold Medal were the leading B2B operator supporting its opening all those years ago. To this day, agents and their clients still love this property and for good reason, the list of opportunities here are endless and the team are always updating its offering to ensure they stay competitive in Dubai’s ever-changing landscape.”

She added: “To agents who think they know this property, we are encouraging them through this campaign to rediscover its possibilities.”