Leisure and lifestyle hospitality company Ennismore has entered into a strategic partnership with sustainable hotel brand Our Habitas.
The partnership will see Ennismore take over the management and growth of Our Habitas, with the company joining Ennismore’s global collection of brands.
Our Habitas currently operates 10 resorts across destinations including Tulum, Mexico; AlUla, Saudi Arabia; Atacama, Chile; and the Kalahari Desert, Namibia.
The brand has multiple projects in the pipeline, including a “significant number” within Saudi Arabia and further expansion in Asia.
Our Habitas said each property was “powered by its pillars”, which include music, wellness, art, adventure, food, learning and giving back.
Under the new partnership, Our Habitas will benefit from Ennismore’s experience within hospitality lifestyle brands, offering “additional global growth potential and utilising its operational expertise”.
Through Ennismore, Our Habitas will also benefit from Accor’s global platforms.
Our Habitas co-founder and chief executive Oliver Ripley, who started the company in 2016, will remain involved in overseeing the creative vision of the brand while contributing to its global growth.
Sébastien Bazin, chairman and chief executive of Accor and executive chairman of Ennismore, said: “Our Habitas has created a unique niche in luxury hospitality, offering stunning destinations to passionate travellers seeking a lifetime adventure, full of memorable moments and unexpected discoveries.
“Its crafted positioning will perfectly fit with our Ennismore collective and effortlessly match our lifestyle and tailor-made approach to hospitality. We are also thrilled to join forces alongside seasoned investors who are important and long-standing partners for Accor and Ennismore, and eager to accelerate Our Habitas’ growth in the coming years.”
A joint statement from Ripley and Our Habitas chairman Maurice Salem added: “We are excited to partner with Ennismore as we enter the next phase of our growth and our mission to continue to disrupt the hospitality industry.
“Ennismore’s entrepreneurial approach, global footprint, combined with their extensive operational expertise make them the ideal partner for Our Habitas to continue its trajectory as a global leader in experiential hospitality.”