Aurora Expeditions appoints first chief marketing officer

Aurora Expeditions has appointed its first chief marketing officer to help drive growth for the expedition cruise line.

Hayley Peacock-Gower has more than 20 years’ experience in strategic branding, marketing and media having worked at a mix of global and Australian brands.

She will lead the company’s marketing operations worldwide as the line prepares to launch its second purpose-built ship – Sylvia Earle – in 2022.

Chief executive Monique Ponfoort said: “Hayley is a top talent, a passionate and meaningful addition to the executive leadership team.

“Her extensive background and skills will add immeasurably in building the marketing, content and strategic partnership platform that will drive growth for the Aurora brand.”

Peacock-Gower added: “This is an incredible opportunity to innovate with new content and transformative experiences which will drive interest and demand while positioning the brand for future growth.

“There is no better opportunity both professionally and personally, as we accelerate meaningful changes in our ongoing care for the planet programmes, and our imminent return to what Aurora Expeditions does best.”