VistaJet expands its Private World portfolio

VistaJet has expanded its Private World portfolio with a new set of travel partners.

The global business aviation company launched Private World in 2020 to complement its passenger experience with adventures around the world.

The collection now includes a three-week Beyond Picasso experience in partnership with agency Ariodante Luxury Travel and a Golden Vines wine masterclass in Florence with fine wine company Liquid Icons.

The bespoke Beyond Picasso experience includes a week-long sailing trip and stops in Paris, Antibes and Madrid to give guests “ultimate access” to Picasso’s legacy.

Guests will visit several world-class museums, private collections and places not accessible to the public and hear from fellow artists, art collectors and those closest to Picasso, including his family.

Meanwhile, Golden Vines Florence 2022 will bring together the world’s best winemakers and vineyards to compete on October 15.

VistaJet members will be able to enjoy masterclasses with Gabriele Gorelli MW, Italy’s first master of wine; Vincent Chaperon, the chef de cave of Dom Pérignon; and Renaud Fillioux de Gironde, Hennessy’s cellar master. They will also have the opportunity to get their own cellar curated by Golden Vines founder Lewis Chester.

VistaJet’s Private World network has grown more than 10 times in two years and now encompasses 595 partners across 43 categories.

Partners include private retreats, suites, yachts, historical estates and fashion brands and houses.

VistaJet said growth was driven by a “continually rising demand” for private flights among global travellers.

The company has seen a rapid increase in global flight hours, which were up 64% year-on-year, and expects this to rise further as it welcomes up to a total of 17 Global 7500 aircraft by the end of the year.

Matteo Atti, executive vice-president of marketing and innovation, said: “VistaJet’s promise has always been to allow our clients to go anywhere, anytime. Through Private World, we want to help our members pursue their passions in the easiest, most direct ways, continuing to provide the ultimate service in aviation. It is not just about the places – it’s about the people, the opportunities, and the learning that only thoughtful travel can bring together.”