Sovereign Business Jets to sell through trade

Sovereign Business Jets has introduced a commission structure as it looks to sell through the trade for the first time. 

The private jet firm is keen to build “strong and lasting” relationships with some of the country’s top luxury agencies. 

The decision to work with the trade comes as many luxury operators and agents report a spike in interest for chartered jet travel. 

Sovereign Business Jets has a fleet of light to large body jets which they manage on behalf of clients. 

Barry Chalmers, managing director at Sovereign Business Jets, said: “We’re seeing a lot of enquiries for our jets with a lot of families saying they don’t want to fly commercial. First class and business class travellers are enquiring, and they aren’t put off by the price of flying private because there priority currently is safety.

“We’re keen to build relationships with the trade – it’s not something we’ve done before but we believe there is an opportunity, particularly for that concierge-type travel agency.”

Chalmers said his team had worked with brokers a lot with the past and took its business relationships very seriously. “We want to build strong and lasting partnerships,” he insisted. 

 Sovereign Business Jets will pay a commission of 7.5% to agents. 

Agents with interest in working with the brand are asked to email


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