Pure Luxury unveils tailor-made brochure amid ‘significant’ rise in demand

Gold Medal sister brand Pure Luxury has launched an agency incentive to accompany the release of its Tailormade Escapes brochure.

The incentive offers the chance to win £100 worth of Virgin Experience gift vouchers every week. Agents can enter the prize draw by making a Pure Luxury package holiday booking between October 29 and December 17.

The 100-page brochure features 35 itineraries across Arabia, the Indian Ocean, North America, the Far East, Oceania, Africa and Europe.

The specialist B2B brand of dnata Travel group UK also has a supporting campaign that aims to help agents to inspire their customers.

Mark Henderson, head of specialist product, said the brochure is the first Tailormade Escapes for the Pure Luxury portfolio.

“We’ve seen a significant increase in requests for custom-made luxury holidays, built with our amazing collection of worldwide properties and experiences,” he said.

“We pride ourselves in being the experts in travel, always passionate about our product and places.

“Listening to feedback and meeting demand, we are responding to our clients’ desire for unique moments, whether it is a wildlife quest or an adventure expedition.

“This brochure is a perfect introduction into the world of Pure Luxury, a small serving of what is possible.”

Printed copies of the brochure will be sent to 300 Pure Luxury agents and available digitally for all, with supporting marketing materials and offers available on the operator’s website and social channels.

A 12-night Greek island-hopping holiday on a B&B basis costs from £6,159 per person, based on two adults sharing and departing on May 7, 2025.

It includes accommodation at four hotels: One&Only Aesthesis, Athens Riviera; Mykonos Blu, Grecotel Boutique Resort; Santo Pure Oia Suites & Villas in Santorini; and Cosme, a Luxury Collection Resort in Paros.

The price also includes private transfers and flights.

Pictured: Ulun Danu Beratan Temple, Bali.