Pandaw targets UK growth with new southeast Asia and India brochure

Asian river cruise specialist Pandaw, in partnership with its general sales agent Fred Holidays, is targeting growth in the UK with the launch of its first dedicated UK brochure since the pandemic.

It is accompanied by an agent selling guide which aims to make it easier for trade partners sell the Pandaw product.

To celebrate the launch of the new brochure, agents making any Pandaw booking between August 2 and October 25 will be entered into a prize draw to win one of four spa day packages.

Fred Holidays’ business development managers will also be visiting travel agencies with copies of the new brochure and surprising some of them with wellbeing goodie bags.

This is in addition to the current Book Five Cruise Free travel agent booking incentive which runs until December 31.

The 36-page The Mighty Rivers of Southeast Asia & India brochure features 12 itineraries through Vietnam, Cambodia, Laos, Thailand and India with QR codes that will take agents and customers directly to enhanced content.

A new itinerary is a three and four-night short cruise between Saigon and Phnom Penh from £1,632.

The brochure also includes details of the new Pandaw Spa which will launch on the RV Bassac Pandaw and RV Indochina Pandaw in September 2024, as well as information about life onboard; the nine ships within the Pandaw fleet; land add-ons in Indochina, Thailand, Saigon and Angkor Wat; and the no-single supplement which is available on a wide range of cruises including peak season sailings.

Laura Wilson, Fred Holidays head of business development, said: “The UK is an incredibly important market for Pandaw and this new brochure clearly demonstrates our commitment to investing in – and supporting – our travel agent partners.

“I’m confident that the brochure and selling guide will make it much easier for agents to understand the Pandaw product and the wide range of itineraries available.”