Palladium to launch contemporary luxury brand
The Spanish brand will open its first property under the new
Bless Collection Hotels brand in Madrid in November this year. An additional
hotel in Ibiza will follow next year, with plans to expand in cosmopolitan
cities and key beach destinations.
The plans come following a management contract dal with investment
groups Grupo Didra and Aina Capital.
Bless Hotel Madrid will be located on Calle de Velazquez in
the city centre. It will have 111 rooms, a rooftop pool, spa and gym, as well
as a restaurant, three bars and conference spaces.
The restaurant will be led by Martin Berasategui, holder of
eight Michelin stars.
Abel Matutes, chief executive of Palladium Hotel Group,
which has 48 hotels in six different countries, said: “We are moving at a pace
to roll-out the development of new brand ‘BLESS Collection Hotels’ with the
first property planned to open in Madrid in November 2018, followed by Ibiza in
“The new upscale brand will leverage our position in the
premium market and draws on our existing experience within the luxury and
“The concept of ‘contemporary luxury’ is aimed at an ever-growing ‘bleisure’ demographic looking for a combination of business and leisure including convenience, premium services, high tech facilities, strong design credentials and super-fast wifi as well as state-of-the-art health and wellbeing services and excellent gastronomy.