Established in 2010, Aspire is the UK’s only luxury travel club that connects suppliers and agents selling high-end travel experiences. Aspire is the leading luxury travel trade media brand, comprising highly-targeted print products, a members-only website and engaged digital community, and an extensive events network. The brand also publishes a consumer-facing digital magazine which is over branded by its agent members.

Aspire’s core community is luxury travel agency business owners and frontline sellers, alongside executives from the world’s leading high-end travel brands.

The flagship B2B magazine, which educates readers on the most exclusive travel experiences across all seven continents, publishes five times a year to a controlled circulation of more than 6,700 readers.

In 2018, the brand held its inaugural Leaders of Luxury conference, now an annual symposium attracting more than 250 senior executives on an invitation-only basis. It also created The Retreat, hosting 25 hand-picked luxury travel sellers and 15 suppliers overseas for four days of relationship building and education.

In addition to its print, digital and conference portfolio, Aspire facilitates business relationships with suppliers and premium travel sellers through regional forums and celebrates the best of the luxury industry at the annual Aspire Awards.

Aspire is led by editor Hollie-Rae Brader.



Jacobs Media

Aspire is one of the flagship brands of Jacobs Media, Europe’s largest B2B multimedia company for the travel and hospitality industries. Other brands within the Jacobs Media portfolio include Travel Weekly, The Caterer, Travolution, Connections and the Global Travel and Tourism Resilience Council.

Jacobs Media was formed in August 2009 following the acquisition of Travel Weekly Group from Reed Business Information by travel industry entrepreneur and founder of car rental giant Holiday Autos, Clive Jacobs.

It now reaches more than 10,000 people every year at its events, attracts over 650,000 unique users to its websites every month and has more than 275,000 social media followers across its corporate and team accounts.

In April 2020, Travel Weekly’s parent company was awarded a Queen’s Award for Enterprise, the UK’s highest business accolade, in reflection of its global growth.