Oceania Cruises launches first UK TV advertising campaign

Oceania Cruises has launched its first UK TV advertising campaign.

The 30-second spot will air for four weeks from November 1 across ITV1, Channel 4, Channel 5, select Sky channels, plus streaming platforms Netflix and Amazon Prime around cooking and lifestyle shows such as James Martin’s Saturday Morning and John and Lisa’s Weekend Kitchen.

The ad emphasises that Oceania Cruises is “a cruise line built by foodies, run by foodies, for foodies”.

It highlights how its ships offer one chef for every 10 guests and visit “the world’s greatest cities” alongside off-the-beaten track destinations.

The ad ends providing Oceania Cruises’ website and phone details or to contact a travel advisor to book a trip.

Jason Worth, Oceania Cruises vice-president for international sales, said: “We are thrilled to be launching our first-ever television advertisements in the UK, it’s a big step for us.

“With our new ship Allura debuting in July 2025, and the recent launch of our 2026 itineraries, this is an exciting time for Oceania Cruises.”