National Geographic-Lindblad Expeditions reveals first UK trade promotion

The first UK agent booking incentive by National Geographic-Lindblad Expeditions will go live in the new year.

The ‘Peaks, Polars & Penguins’ initiative throughout January features a range of prizes, including a Galapagos cruise for two people on board new 16-passenger National Geographic Delfina.

Every booking in January will be eligible for a lucky dip-style prize such as £100 shopping vouchers and bottles of Champagne.

The agent with the highest value booking will also receive the expedition cruise, which will be awarded at the end of the booking period.

The campaign will align with a UK-specific brochure, with prices in sterling. 

The operator will also be providing downloadable window posters for agencies,  social media assets for online and homeworking agents, and training webinars in the run up to the peaks period.

Danielle Bates, head of UK sales for Lindblad Expeditions, the seller and operator of the National Geographic-Lindblad Expeditions co-brand, said: “I’m thrilled to be bringing the first trade incentive to the UK market to support the peak booking period.

“Our agent partners are vital to our success whilst we grow the National Geographic-Lindblad Expeditions brand in the market, so to be able to introduce an incentive of this scale, backed up by some strong sales messages and offers, is really exciting.”