LA tourism chief pledges trade support prior to 2028 Olympics

Los Angeles has pledged to support the trade in the run-up to the 2028 Olympic Games in the city.

The commitment came as Hollywood superstar Tom Cruise abseiled from the roof of the Stade de France stadium as part of the closing ceremony of the Paris games on Sunday.

Los Angeles mayor Karen Bass received the official Olympic flag from her Paris counterpart Anne Hidalgo, marking the countdown to the LA28 Games.

Los Angeles Tourism & Convention Board president and chief executive Adam Burke was also in Paris to gain insights into the tourism impact and further understand the preparations ahead of 2028.

Europe and Middle East regional vice president Francine Sheridan said: “Los Angeles shined in the Olympics closing ceremony last night, and we hope the star power of Tom Cruise, as well as the showcase of LA’s iconic beaches, will entice more European visitors to the City of Angels in the coming years.

“We look forward to supporting the travel trade to help them make the most of the expected increased interest in our destination. Now the countdown to LA28 really begins.”

Burke said: “We can’t wait to roll out the red carpet for the 2028 Olympic and Paralympic Games where LA will become the third city in history – and first in the US – to host the Games a record three times, joining Paris and London.

“The handover raises visibility for the City of Angels as one of the true sports capitals of the world.”