Travel and lifestyle concierge service Knightsbridge Circle has unveiled a new Elite Tier membership priced at £100,000 per year. 

The invite-only membership includes all of the benefits of the brand’s £25,000 per year membership, as well as a host of additional services such as platinum medical care worth £12,000 and access to in-demand experiences including the Super Bowl, Monaco Grand Prix, Paris Fashion Week and Art Basel. 

Personal managers at Knightsbridge Circle are typically assigned a maximum of five clients, but Elite Tier members will benefit from a single dedicated point of contact who can accompany them on worldwide engagements, negotiate monetary savings each year and deliver discreet, bespoke service around the clock. 

The brand said the new offering would meet demand from ultra-high-net-worth individuals who are looking to access the most exclusive experiences of 2022.

“The world has been difficult to navigate over the past year, and high-net-worth individuals are in search of a concierge service with one point of contact who can cater to all their needs, both personal and professional, as well as saving them valuable time,” said founder Stuart McNeill.

“As the world starts to open up again many clients are looking to resume their usual lifestyle after a year of lockdown, however demand for travel and international events is higher than ever before. We began to see an increase in enquiries from affluent clients who are looking for a more tailored and dedicated one-to-one approach, so we decided to introduce our Elite membership, to offer them the next level of unlimited access to our network of contacts.”