Agents have the chance to win an AmaWaterways European river cruise sailing over Valentine’s Day 2025.

The prize draw incentive is based on bookings for 2024 made between February 14-29.

The river cruise line has also extended a Love2Shop scheme for every booking made before the end of the month.

Every double occupancy booking earns £50 of vouchers, while a £25 voucher is given for single occupancy bookings.

Additionally, agents can earn themselves a complimentary cruise for two people by making five bookings, as part of a ‘Sell 5, Sail Free’ incentive.

Sales director Andrea Stafford said: “What could be more romantic than giving your Valentine a luxury river cruise through the heart of Europe? This is our way of showing our love to our wonderful trade partners who made January 2024 our strongest booking month ever, increasing business by 93% versus January 2023.

“While much of the growth has come from our existing agent partners, it is great to see that this year we saw a 10% increase in the number of agencies booking with us, compared to January 2023.

“With so many incentives on offer as well as consumer savings of up to £1,500 per couple and free flights, there has never been a better time to sell AmaWaterways.”