If Only is planning at least six fam trips in 2024, including a three-night stay in Abu Dhabi’s Saadiyat Island with 25 agents.

The operator announced the winners of the Saadiyat incentive during a video call with agencies on the first day of World Travel Market London 2023 on Monday, November 6.

The agents, who qualified for the trip after making Saadiyat bookings through If Only between May 1 and October 31, will stay in Rixos Premium Saadiyat Island from April 14 next year.

If Only general manager Gordon McCreadie said: “We’re in the middle of planning our calendar for next year and we’ll have a minimum of six fam trips, including Saadiyat, as we see it as crucial that agents get to experience a destination as a customer would see it.”

McCreadie said Saadiyat sales have gone well and he anticipates they will continue to grow as the destination further establishes itself.

“It’s got some of the most amazing beaches in the world and also some of the most interesting art and architecture,” said McCreadie.

“We’ve been working really hard with our trade partners to get the message out about how amazing Saadiyat is.”

Photo: If Only general manager Gordon McCreadie and Miral Destinations chief executive Liam Findlay take part in a video call with the winners of the Saadiyat Island incentive.