If Only offers fam prize with British Airways partnership

Travel agents can earn a place on a fam trip to Mexico as part of a joint marketing campaign run by luxury operator If Only and British Airways.

Running throughout February and March, the ‘World is Waiting’ marketing initiative aims to promote holidays in the US and Caribbean.

If Only is providing marketing materials for agents to use, such as flyers and social media offers.

The operator has also created a campaign hub on Google Drive with downloadable posters for offers priced with BA flights.

Eight places on the fam trip will be awarded to agents with the most entries, which can be earned by booking BA flights with If Only.

If Only is currently offering a seven-night all-inclusive holiday to Barbados, flying with BA and staying at the five-star O2 Beach Club & Spa, from £4,499.

A four-night holiday at the Venetian in Las Vegas costs from £1,659 including BA flights.