If Only has launched a new campaign designed to boost sales of Australian holidays.

The luxury tour operator has teamed up with Destination NSW to launch the ‘Sydney and New South Wales Experience’ campaign, providing agents with marketing materials to help them sell holidays to the region.

The campaign, which runs until June 6, focuses on the highlights you can experience in the state, including wildlife, driving experiences and accommodation options.

The agent who makes the most bookings before the campaign ends will win a £1,000 holiday voucher to Sydney and New South Wales.

Alison Murphy, If Only product manager for Far East and Australasia, said: “We are thrilled to be working with Destination NSW and promoting the state at such a pivotal time in the recovery of inbound international tourism.

“It is clear that people are ready and excited to travel down to Australia, whether it is to reunite with family, visit for the first time, or rediscover what this amazing country has to offer.”