Four Seasons launches series of ‘wandermust’ experiences
Four Seasons has created a series of experiences inspired by its clients most sought-after travel adventures.
The brand’s Wandermust by Four Seasons experiences include diving across 14 dive-sites at Four Seasons Resort Seychelles; staying in a private villa at Four Seasons Resort Nevis and enjoying a cultural immersion tour from Four Seasons Hotel Ritz Lisbon with a professional photographer.
A number of exclusive family dining experiences are also available at Four Seasons Hotel Hampshire (pictured), including dinner in the property’s walled garden or lunch in the fishing lodge. The ‘family-style’ barbeque experience includes a formal dining set-up, lawn games and a private dedicated server.
Four Seasons said the new initiative was based on booking statistics and Google search data which suggested a “definitive uptick” in bookings.
As of March 2021, Four Seasons’ global Google search volume is up 8.6% compared to the previous month.
March 2021 call volume to the Four Seasons Worldwide Reservations Office was up 47% compared to February 2021 – and specifically up 5.3% in the UK.
The brand has also noticed increased occupancy in destinations where vaccines have been rolled out successfully and travel restrictions have been lifted.
Over February and March this year, global occupancy for open hotels nearly doubled, the brand claimed, increasing by 83%, with worldwide Average Daily Rates increasing by 18%.
In March, Four Seasons said bookings increased globally by 55% (and by 67% in EMEA) compared to the month prior.