Four Seasons has confirmed it has more than 50 new projects under planning or development as it moves to meet “growing demand” for luxury travel experiences.

The high-end hotel brand said it was “investing in a robust commercial strategy” under the leadership of new president and chief executive Alejandro Reynal, who was appointed last October.

The brand will open properties in Morocco, Cartagena, China and Qatar this year, with additional openings planned for Italy, Spain, China, Japan, Saudi Arabia, Colombia and Belize.

Recently announced upcoming projects include the takeover of historic Venice property Hotel Danieli and new towers in Melbourne and Xi’an, as well as Four Seasons properties in Jeddah and Diriyah in Saudi Arabia, New Cairo Capital and Luxor in Egypt, and Muscat in Oman. 

The news follows the openings of seven new Four Seasons properties in 2022, which included new hotels and residences in Fort Lauderdale, Minneapolis and Nashville and two new resort experiences in Mexico. The latter included its first tented resort in North America at Naviva, Punta Mita, A Four Seasons Resort.

The Four Seasons portfolio currently comprises 126 luxury hotels and resorts and 53 branded residences. Four Seasons said its residential properties continued to be a “significant driver” for the brand’s strategic growth, with a “robust” five-year pipeline comprising more than 30 projects worldwide.  

The brand said it had also expanded its experiential product to offer guests “new and distinctive ways” to engage with the brand, including the Four Seasons Private Jet Experience, At Home Collection and the recently announced Four Seasons Yachts. 

The inaugural Beyond by Four Seasons driving journey in Tuscany also took place in 2022, with more itineraries expected to be unveiled later this year. 

Elsewhere, the brand said its collection of nearly 600 restaurants and bars worldwide and 126 spas welcomed a “growing segment of repeat loyal guests”.

Reynal said: “Since joining Four Seasons, I have seen first-hand the company’s clear competitive advantage: unparalleled service excellence, a renowned brand and a corporate culture powered by the genuine heart of its people.

“Four Seasons business is stronger than ever. Our experienced leadership team is well positioned to take advantage of the myriad opportunities ahead, focusing on an evolved growth strategy that continues to generate value for our hotel owners, employees, guests and residents.”

He added: “True luxury should always represent the authentic expression of personalisation. At Four Seasons, this has always been our brand promise, and it inspires our people in every interaction. We continue to invest in our capabilities, empowering our teams with the tools they need to enhance the guest experience and elevate the genuine service that has always been our hallmark.”