Aspire sister brand Connections Luxury has successfully kicked off its 10th-anniversary celebrations with its first event of the year.

Connections Luxury Middle East took place from February 25-28 in Muscat, Oman, in partnership with the Sultanate of Oman Ministry of Heritage and Tourism.

The event attracted over 200 luxury travel executives focused on extending their market presence in the Middle East, Asia and Africa and included more than 2,000 meetings incorporating local cultural experiences.

Brand supporters included Jumeirah Muscat Bay, Al Bustan Palace – a Ritz Carlton Hotel, W Muscat, Silent Sands Oman, Alila Hinu Bay, Timeless Tokyo, Visit California, TCA Group of Companies, Small Luxury Hotels of the World, Preferred Hotels & Resorts, XO Private, Masters of Mayfair and trade media partner Connecting Travel.

Greg Reeves, managing director of Connections Luxury, said: “This event not only marks the beginning of our 10th-anniversary celebrations but also reinforces our commitment to fostering unparalleled business connections in the luxury travel community.

“I am immensely grateful for the dedication of all our partners and participants, who have contributed to the success of this landmark event.”

Duncan Horton, group chief executive of Connections and Travel Weekly parent company Jacobs Media, added: “Over the past decade, Connections Luxury has been at the forefront of facilitating invaluable connections and collaborations within the luxury travel industry.

“We are grateful for the trust our members have placed in us and we are committed to delivering an exceptional line-up of events in 2024, befitting our 10th-anniversary year.”