AmaWaterways is celebrating its 20th anniversary by giving agents the opportunity to win a river cruise and shopping vouchers.

The river cruise operator said it has unveiled the incentives as it wants to reward agents for the “integral” work they have done over the past two decades.

To mark the occasion, co-founders Rudi Schreiner and Kristin Karst and managing director Jamie Loizou will host a webinar at 4pm on July 12 to share “pivotal” moments that have shaped the operator, and their plans for the future.

MORE: AmaWaterways to add second vessel on Nile

During the webinar, one agent will win a seven-night European river cruise for two. All attendees will be eligible to win, and the winner will be picked at random.

Additionally, all agents who reserve sailings for their clients on any 2022 Europe, Mekong, Africa or Egypt river cruise by September 30, 2022 will receive a £200 Love2Shop voucher once the final payment has been made.

Karst said: “As we proudly celebrate the past 20 years, our hearts are filled with immense joy and appreciation for our travel partners and loyal guests who have made our remarkable journey even more rewarding than we could have ever imagined.

“When we founded AmaWaterways in 2022, we committed to putting love at the heart of everything we do, and that means honouring our relationships with valued travel partners and treating every guest like they are part of our family.

“Through the introduction of these special 20th anniversary offers, we hope to warmly welcome new and familiar faces aboard as we commemorate this incredible milestone.”